Emyr Afan OBE FRSA
ULTRA Wales Hiraeth
A multi-BAFTA-winning programme maker who secured investment from Pinewood, sold his family business to Sky Studios, then bought it back from Comcast/NBCUniversal. Named Entrepreneur of the Year at the Cardiff Business Awards 2025, and CEO Monthly's most influential CEO in Welsh media production.
Simon Powell
ULTRA Wales Alliance
CEO of Inspiretec and Chairman of Inspire Green, with a career built in travel technology. He founded Comtec in 1997, moving travel agents from paper brochures to digital systems, and sold it in 2008. Named Entrepreneur of the Year at the Cardiff Business Awards 2017.
Paul Ragan
ULTRA Gloucestershire Group #2 Opening soon
One of the UK's most successful entrepreneurs. He founded Motaquote at 23, growing it into Wales' largest independent insurance broker before selling in 2008, and co-founded Veezu, now the UK's leading taxi consolidator. Former owner of the Cardiff Devils, he also created the In It Together Festival. His new Gloucestershire group opens soon.
Steve Dalton OBE
ULTRA Wales Beacon
A senior executive and former Managing Director of Sony UK Technology Centre, where he led major transformation over a 40-year career. Awarded an OBE in 2010 for services to industry in Wales, he now advises organisations and co-leads Sunrise Leaders LLP.
Andy Davies
ULTRA Bristol Jupiter
Strategist, business consultant and independent non-executive director, with a background spanning management consulting, marketing and professional trustee work. Andy also mentors leaders and supports charity organisations across UK financial and social-impact sectors.
Hannah Williams
ULTRA Wales Maverick
CEO of the Alacrity Foundation, bringing over a decade of entrepreneurial and financial experience, including 13 years as CFO at Tiny Rebel. An ACCA Chartered Accountant, she is passionate about innovation, mentoring graduates, and strengthening Wales' tech ecosystem.
Rupert Moon
ULTRA Wales Calon
A former Wales international scrum-half, best known for captaining Llanelli during their 1992 triple-success season. Earning 24 caps for Wales, he later built a varied career in broadcasting and commercial leadership, including senior positions at the WRU and Scarlets.
Gen Sir Peter Wall GCB CBE DL
ULTRA Mercury, Polaris and Mayfair Group Chair of all three
Commissioned into the Royal Engineers in 1974, rose to Commander-in-Chief Land Forces, and later Chief of the General Staff of the British Army. He now serves as a director at General Dynamics and co-founded the leadership consultancy Amicus.
Lucy Cohen
ULTRA Wales Group 7
An award-winning accountant, entrepreneur and co-founder of Mazuma, the UK's first subscription-based accountancy service. President of AAT for 2025, she is an author, mental-health advocate and media commentator recognised for modernising accounting.
Phil Davies
ULTRA Wales Hiraeth Deputy Chair
A Welsh former rugby union international who earned 46 caps for Wales between 1985 and 1995 and played over 300 games for Llanelli RFC. He represented Wales at two Rugby World Cups and later moved into coaching, including leading the Cardiff Blues.
Blanche Sainsbury
ULTRA Wales Nova
A media executive and founder of the Child of Wales and Child of Britain Awards, recognised for championing young people's achievements. Formerly part of the UK media board, she has led major digital transformation projects at Local World and Trinity Mirror.